What Matters More Than Views
Going viral isn’t the goal. Connection is.
A lot of brands and businesses want to go viral. And for good reason.
We’ve been sold the idea that going viral is the answer. Going viral = more views = more followers = more sales, right? Not always.
Going viral often doesn’t produce conversions. This is because viral videos often don’t connect you directly to your TARGET customer, and thus often doesn’t create meaningful action.
What IS needed are videos that speak directly to your target customer. That’s it. You could get 200 views on a video, but if that video resonates with 5 ideal customers, that’s 100x more powerful than a viral video that speaks to many but not the right people.
Instead of focusing on going viral, focus on this:
Speaking directly to your target customer (having them in mind)
Showing that you understand their pain points and desires
Make your brand the solution
You want your target customers to see your video and think “they’re speaking to me.”
